Tiffany in Shanghai

In 2004, the United States a well-known luxury brand Tiffany Jiuguang Department Store in Shanghai opened the first store. This year, known as the Chinese people access to luxury brands, "the real turning point" year, since June 1, "the field of foreign investment management business," the implementation of foreign brands in China could set up shop directly engaged in business activities .
Tiffany's public relations staff in Shanghai, told reporters in Shanghai in terms of the brand is "very, very important city" is the basis for the establishment of brand awareness, thus the radiation to the other second-tier cities. While the company's annual report and statistical information, no branch of the Shanghai two independent observations of the data, but consumers in recent years the city's "enterprising spirit", among the highest in the Asia Pacific region.
"This year, Tiffany jewelry introduced a new 'Keys' series, in April has just listed on the Shanghai by the end of May to sell out the goods, the company in June from an emergency replenishment, and models now sold out, many guests are waiting." the public relations said that Shanghai consumers know how to identify more and more famous in recent years, more will enjoy the "Tiffany's Breakfast" has been. "You see women on the Nanjing West Road, wearing the jewelry is really a matter of fact. Luxury today is not far-fetched, it is the guarantee of quality and service."
It is said that the speed of a brand of open, generally as an indicator of its development, an annual increase of the number of stores, said the market's capacity and potential.
Since 2001, the Tiffany jewellery store set up China's first Beijing Palace Hotel, the basic guideline every 3 years in Beijing or Shanghai to open a new store rhythm. Among them, the second Shanghai store in 2007, Hang Lung Plaza stationed. However, starting in 2008, it spread throughout the country to speed up the pace, the same year in Tianjin, Shenyang, Qingdao, Chengdu opened four stores. First half of this year, its first branch opened in Hangzhou; the second half will continue to shop in the South. "Next year, the Hang Lung Plaza, the store will expand into two floors, we have the promotion in Shanghai will continue to increase." Said Tiffany public relations, "even if the second-tier cities have shops, but local consumers still love to front-line city to buy luxury goods. "For public relations Tiffany said:" For example, the guests will be a lot of Hangzhou to Shanghai, we buy the store. "